**For Performance Marketers, Media Buyers & Marketing Agencies ONLY**
Position Yourself as a
Top 1% Performance Marketer
Performance marketers today face rising ad costs with declining ROAS, inaccurate tracking and attribution, and a lack of technical skills to implement tools like GA4, GTM, and CAPI – all leading to poor optimization and missed opportunities.
Course Curriculum
Module – 01: Basic Discussion of Web Analytics
- What is Web Analytics?
- Understanding The Web Analytics Process
- What is Conversion Tracking?
- Importance of Web Analytics in Online Business
- What are The Popular Web Analytics Tools?
- How does it help to Measure A Business?
Module – 02: Understanding of Google Tag Manager
- What is Google Tag Manager?
- Why we should Use Google Tag Manager?
- What is Tag, Triggers and Variables?
- What is DataLayer and How to Enable DataLayer in Different CMS?
- CMS (WordPress, shopify, BigCommerce, Wix, Squarespace, Laravel)
- How to Collect Data from DataLayer?
- Discussion about All Type of Triggers and Variables
Module – 03: Understanding of Google Analytics 4 (GA4)
- Account Overview of Google Analytics 4 (GA4)
- What are property and Data Stream?
- What is Google Tag?
- What are Enhanced Measurement events?
- Understanding Recommended and Custom Events
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Module – 04: Google Analytics 4 (GA4) For E-Commerce
- Understanding of GA4 Schema
- Google Analytics 4 Configuration: (page_view) – Event Setup
- view_item – Event Setup with Dynamic Value
- add_to_cart – Event Setup with Dynamic Value
- begin_checkout – Event Setup with Dynamic Value
- purchase – Event Setup with Dynamic Value
Module – 05: Google Analytics 4 (GA4) For Service Base Website
- Lead Form, SignUp , Login, Site Search Tracking
- Form Type (Contact Form 7, Gravity Form, Calendly, Hubspot, Ninja, Ajax Form)
- Lead Event Double Fire Prevention
- Thank You Pop-up Tracking with Element Visibility
- iFrame Form Tracking
- Cross Domain Tracking
Module – 06: Facebook Pixel Web Events Tracking
- What is Facebook Pixel?
- How to Implement Facebook Pixel into Website with GTM?
- E-Commerce Events (PageView, ViewContent, AddToCart, InitiateCheckout & Purchase with Dynamic Value
- Facebook Custom Events (ScrollDepth, Outbound Link Click & Many More)
- Facebook Lead, Schedule, Subscribe, Search Events Tracking
Module – 07: Understanding of Server-Side Tracking
- What is First-Party & Third-Party Cookies
- IOS 5 Updates, ITP’s, Ads blocker, browser settings & How It Impacts
- Difference between Client Side & Server Side
- Server Side Tracking Platforms (Stape.io and Google Cloud)
- How to Configure Server for Server Side Tracking?
- Setup Custom Domain for 1st Party Cookie Base Tracking
- How to Extend Cookie Life
Module – 08: Facebook Conversion API Setup
- PageView – Event Setup with Deduplication
- ViewContent – Event Setup with Deduplication
- AddToCart – Event Setup with Deduplication
- InitiateCheckout – Event Setup with Deduplication
- Purchase – Event Setup with Deduplication
- Facebook Custom Events Setup with Deduplication
- How Does Facebook Event Match Quality Works?
- Sending Advanced Matching Parameters for Better Event Match Quality Score
Module – 09: Google Analytics 4 (GA4) Server-Side Tracking Setup
- page_view – Event Setup
- view_item – Event Setup
- add_to_cart – Event Setup
- begin_checkout – Event Setup
- purchase – Event Setup
- Various Custom Events Setup
Module – 10: Google Ads Conversion Tracking With Server Side
- Google Ads Conversion Tracking with Enhanced – Purchase
- Google Ads Conversion Tracking – Add To Cart
- Google Ads Conversion Tracking – Begin Checkout
- Google Ads Conversion Tracking – Lead
- Google Ads Remarketing Tag Setup
- Google Ads Dynamic Remarketing Tag Setup
- Google Ads Call Conversion Tracking
- Android App Installation Tracking
- Setup Connection between Google Analytics 4 & Google Ads
- Goals Import from Google Analytics 4 to Google Ads
Module – 11: Facebook Conversion API and GA4 Server Side Tracking For Shopify
- How To Enable DataLayer in a Shopify Recommended Way
- Page View – Event Setup
- View Item – Event Setup
- Add To Cart – Event Setup
- Begin Checkout – Event Setup
- Add Contact Info Submitted – Event Setup
- Add Address Info Submitted – Event Setup
- Add Shipping Info Submitted – Event Setup
- Add Payment Info Submitted – Event Setup
- Purchase – Event Setup
- How To Get Checkout Page User Journey Events
- How to Setup All Events Using Only Two Tags
Module – 12: Cookie Consent Banner Setup
- Cookie Consent Banner Setup for GDPR and CCPA Compliance Issue
Module – 13: Offline Conversion Tracking
- Facebook Ads Offline Conversion Tracking
- Google Ads Offline Conversion Tracking
Module – 14: Custom JavaScript For Digital Marketer
- What is DOM?
- How this DOM Work?
- Whats are the DOM Elements?
- How this DOM Elements Works in a Browser?
- What is “for Loop”?
- What is “If Else Statement”?
- What is JavaScript Variables?
- Concept of Object in Javascript?
- Concept of Array in Javascript?
- How to Scrap Data from DOM Using Custom JavaScript?
- How to Change data Structure with According to Facebook & GA4 Schema?
- How to Push Events into the dataLayer with Dynamic Event Parameters Value
- How to Track Dynamic Value from Form Filed Using Custom JavaScript?
- How to Pass Dynamic Value from One Page to Another Using Page URL?
- How to Pass Dynamic Value From One Page to Another Using LocalStorage and SessionStorage
- How to Listen to Any Event in the DOM Using Custom JavaScript?
Module-15-17: How To Enable DataLayer Using Custom JavaScript For Custom Made Website Where DataLayer Is Not Present.
- page_view – Event Push to DataLayer Using Custom JavaScript
- view_item – Event Push to DataLayer Using Custom JavaScript
- add_to_cart – Event Push to DataLayer Using Custom JavaScript
- begin_checkout – Event Push to DataLayer Using Custom JavaScript
- purchase – Event Push to DataLayer Using Custom JavaScript
Module – 18: TikTok Pixel & Conversion API
- Page View – Event for All Pages
- View Content – with Event Deduplication
- Add To Cart – with Event Deduplication
- Initiate Checkout – with Event Deduplication
- Place an order – with Event Deduplication
Module – 19: Pinterest Pixel & Conversion API
- PageView – with Event Deduplication
- Add To Cart – with Event Deduplication
- Checkout – with Event Deduplication
- Lead – with Event Deduplication
Module – 20: Snap Pixel & Conversion API
- Page View – Event for All Pages
- View Content – with Event Deduplication
- Add To Cart – with Event Deduplication
- Begin Checkout – with Event Deduplication
- Purchase – with Event Deduplication
Module – 21: Bing Ads Conversion Tracking
- Page View Event for All Pages
- View Content – Event Tracking
- Add To Cart – Event Tracking
- Begin Checkout – Event Tracking
- Purchase – Event Tracking
Module – 22: Linkedin Ads Conversion Tracking
- Page View Event for All Pages
- View Content – Event Tracking
- Add To Cart – Event Tracking
- Begin Checkout – Event Tracking
- Purchase – Event Tracking
Module – 23: Standard Reports In Google Analytics 4 (GA4) Dashboard
- UTM Tracking In Google Analytics 4
- Report Snapshot in Google Analytics 4
- Real-Time Report in Google Analytics 4
- Acquisition Report in Google Analytics 4
- Engagement Report in Google Analytics 4
- Monetisation Report in Google Analytics 4
- Retention Report in Google Analytics 4
- Demographic Report in Google Analytics 4
Module – 24: Custom Reports Generated In GA4 For Business Decision
- Free-Form Report in Google Analytics 4
- Funnel Exploration Report in Google Analytics 4
- Path Exploration Report in Google Analytics 4
- Segment Overlap Google in Analytics 4
- Cohort Exploration Report in Google Analytics 4
- User Explorer Report in Google Analytics 4
Module – 25: Custom Dimension & Metrics
- What are Custom Dimension & Metrics in Google Analytics 4?
- How to Create Custom Audience for Google Ads Remarketing in GA4?
- Understanding of GA4 Attribution Models & Their Comparison
- How to Analyze Conversion Path?
Module – 26: Android & IOS App Tracking
- Basic Understanding of Android/IOS
- Different Technologies used to build Android/ IOS
- Basic understanding of
- How to create an account on
- How to create a project on
- How to connect your Android/IOS app to your Firebase
- How to send data to Ga4 from your
- How to enable debug mode so that we can see events in the debug view.
Module – 27: Send Data To Facebook
- How to Create Facebook developer account
- How to create an app in your developer
- How to connect your app to the business manager account
- How to install Facebook SDK into your app
- How to track events in your app and send data to
- Debug events in facebook
Confident tracking starts here, from Pixels to Analytics.
I came in as a complete beginner.
"this program was exactly what I needed. It’s definitely challenging, but never overwhelming. The instructors start from the ground up - covering the fundamentals first and gradually moving into advanced use cases. Each module includes practical exercises that let you apply what you've learned right away. I’ve already started using the course material to build Custom JavaScript Variables and improve client tracking setups. Now, I feel much more confident speaking with developers, and I’m ready to take on tracking projects that I wouldn’t have dared to touch before. If you're serious about growing as a technical marketer or web analyst, this program is a game-changer."